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Tesco Tightens Coupon Redemption Policy - Marketing Week

Tesco is tightening its coupon redemption policy and will now only accept those redeemed against the correct item being promoted. Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies .


Jo Malone: Marketers Should Remember The '5Is'

Jo Malone had little marketing experience when she started out but advises marketers that inspiration, innovation, integrity, ignition and instinct are key. Our website uses cookies to improve your user experience.


Boots Hopes New Health And Wellbeing Positioning Can ...

Its buzz score, a balance of the negative and positive things consumers have heard about the Boots brand, is also on the slide having fallen by 1.5 points to a score of 3.4. This puts Boots behind discount retailers such as B&M Bargains. Falling brand reputation Boots new campaign focuses on its commitment to health and wellbeing


Meet The Challenger Brands Taking On The Soft Drink Giants

Soft drink brands have not had the easiest of years. In March, then Chancellor George Osborne announced plans to introduce a sugar tax, which will put a levy on all sugary drinks by the end of 2018. Mintel figures also show that 32% of soft drink consumers say sugar concerns have prompted them to limit their intake of non-diet variants.


Nectar Unleashes IPhone App For Points Collectors ...

Launch offers will be available from Nectar partners Sainsbury's, BP, Homebase and car rental firm Hertz alongside selected offers from FMCG companies. The apps were created in-house by Nectar's Digital team and have been developed in response to Nectar research showing that more than 90% of iPhone users who are Nectar collectors would like ...


Ritson On How Snickers Balanced Brand Differentiation And ...

Its 2010 Super Bowl ad introduced the new strategy. Featuring actor and comedian Betty White coming off worse in a football game until eating a Snickers bar and transferring into an athletic young man, it had a clear message - when you're hungry, you are not yourself, and Snickers can help.


Oasis 'Benson & Hedges' CD Pack Sparks ASH Backlash ...

Oasis' Gallagher brothers are in trouble again: this time for borrowing the design of tobacco company Gallaher's Benson & Hedges cigarette packet for their latest boxed CD. The notorious band have now fallen foul of the anti-smoking lobby. ASH claims the boxed set, which includes the song "Cigarettes and Al- cohol", will appeal to young [...]


Strength Of Virgin Trains Brand Key To East Coast Success ...

Despite the fact Stagecoach will own 90% of the business and Virgin Group just 10%, the company will be badged Virgin Trains with a new fleet of its trains running on the route. The consortium has said it will invest £140m into the route to improve journey times, increase capacity and provide free Wi-Fi at stations and on trains.


E-tailers Warned Over Coupon 'scam' - Marketing Week

Online retailers could see their profits disappear if they do not act quickly to control a "black market" in promotional codes and online coupons, which are being sold on Ebay and on specialist sites. Web agency Logan Tod spotted the problem after discovering that online buyers were "parachuting in" to clients' check-out processes at the [...]


How GSK Plans To Shake Up Healthcare Marketing - Marketing ...

One source of excitement at present is the expanded portfolio of OTC brands GSK acquired from Swiss drug maker Novartis in an asset swap deal last year. This has been accompanied by a new effort to put the GSK corporate brand at the centre of consumer marketing, as it tries to build momentum and trust in its products.


Olympics 2012 - Marketing Week

Coca-Cola Great Britain has extended its partnership with national sports charity Street Games for a further three years and is launching a rejuvenated campaign to strengthen its legacy commitment to improving youth participation with sport beyond the London 2012 Olympic Games.


David Lloyd And BUPA Launch Health Clinics - Marketing Week

David Lloyd Leisure, the health and fitness club chain, and private health care provider BUPA have teamed up to create a new health club that aims to unite medical and fitness expertise. Core Exercise Clinics, the first of which has already opened in Enfield, will target people recovering from ...


Aquafresh Introduces New Brand Captain For £3m Marketing ...

Aquafresh is introducing a new brand ambassador as part of a £3m marketing push that aims to find a way to engage people with the every day oral care category beyond price and return the market to growth.


Aldi Marketing Strategy | Marketing Week

Aldi's long-running brand positioning, which tried to be a "real reflection of real life", saw off competition from brands including Channel 4 and John Lewis to be crowned consumers' favourite campaign of ...


Aldi Crowned This Year's Most Effective Christmas Ad

Aldi's Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year's most effective Christmas marketing campaign.. Aldi's was among the top performing ad in six out of eight key measures, with its closest rivals only managing to be among the top performers on four, according to data from Kantar shared exclusively with Marketing Week.


How Cancer Research UK Is Bringing Together Direct ...

Cancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and ...


Luxury Brands Should Take A Stand Against ... - Marketing Week

Richemont, owner of luxury watch brands such as Cartier, is boldly forfeiting hundreds of millions of pounds to keep stock out of the grey market, but it ...


Mountain Dew Ramps Up UK Marketing Spend With X-Men Tie ...

The partnership with 20th Century Fox''s X-Men: Days of Future Past marks Mountain Dew''s "largest ever" international entertainment promotion. The campaign, created by creative agency Motive, will include commemorative Mountain Dew and Mountain Dew Sugar Free packaging featuring X ...


Fever Tree Ramps Up Marketing Efforts To Tap Into ''gin ...

Charles Rolls, previously the owner of Plymouth Gin, and business consultant Tim Warrillow launched Fever Tree in 2005 in an effort to create a tonic water that enhanced and complemented the flavour of gin rather than masked or overpowered it. Ten years later the brand, which now has a portfolio of ...


Prize Draw Promo Ban Lifted In Northern Ireland ...

The Northern Ireland Executive is to change gambling laws, which have prohibited brands from running prize draw promotions linked to product purchase, for eight years. Promotions affected include those popular with FMCG and soft drinks manufacturers to offer instant win codes on packaging.


Adidas Details ''revolutionary'' Three-pillar Strategy As It ...

Adidas, which first introduced its three-pillar marketing strategy in March 2015, has today (19 July) outlined its plans in greater details in a meeting with investors. The German sports giant told investors 50% of its sales will be through speed-enabled products by 2020. Adidas defines speed ...


Lidl Shapes Its First Loyalty Programme With Launch Of ...

Discounter Lidl is stepping up efforts to position itself as a conventional UK grocer with the launch of ''My Lidl'' - a new online loyalty community for its shoppers. ... it also trialled a 10-week ''smarter shopping'' reward card in its Scotland stores. Although it insisted the card, ... much more including a £300 discount for the ...


BP Timing Poor For Nectar Promotion - Marketing Week

"The BP double points campaign through Nectar is pathetic, derisory and damaging. It''s another case of BP being stupid," one marketing industry insider says. According to a BP spokesperson, the offer "is an ongoing programme with Nectar" and is ...


Woolworths Rethinks Spar Concession Deal - Marketing Week

Woolworths Group has axed Spar concessions in smaller Woolworths Local outlets after sales of other products in the stores fell. The group is now planning to test Spar concessions in up to 50 bigger Local stores. The original trial ran in four stores of about 4,000 sq ft, housing up to five chiller cabinets. Woolworths [...]


Coca-Cola Defiant As Coke Life Sales Plummet - Marketing Week

Coca-Cola Life sales dropped by more than 50% in the first six months of 2016, just over a year since Coca-Cola''s ''One Brand'' strategy was launched in the UK, which seeks to encourage more people to try the brand''s different variants. Figures by Nielsen show UK Coca-Cola Life value sales for ...


Coke Drops Coca-Cole Life Brands As Sales Tumble

Coca-Cola is to axe its Life brand in the UK from June as sales continue to fall. Coca-Cola Life, which accounts for just under 1% of the company''s trademark sales, has been dogged by poor performance since launching in 2014. The product is marketed as a ...


Heist Tights: The Premium Brand Trying To Disrupt The ...

At £19, a pair of Heist tights don''t come cheap but the brand justifies the premium price through its focus on innovation. The tights are sewn in one continuous seam that ends at the base of the foot rather than the tips of the toes, making them ''seamless''.


Understanding Your Price, Promotions And Online Product ...

It may be as simple as ensuring a correct product description is used, making sure the features that differentiate your product are highlighted or using correct and up-to-date product images. Capturing competitors'' price, promotion and online positioning data allows brands to decipher their product''s place in the market


The Six Consumer Groups Marketers Need To Know - Marketing ...

This type of disaffected customer, termed a ''detached introvert'', is one of six new discrete consumer segments (see pages 32-33) that marketers now need to understand. This is the largest group of consumers out there, with 38% of the research respondents falling into it.


The Best And Worst Christmas Ads: Marketing Week Picks

Hats off Ikea, you''ve smashed it. Bravo for tapping into that sinking feeling that comes around during the festive period. Yes, you''d love to invite your friends and family over, it''s just that there''s a crack in the wall you''ve been meaning to fix since July, your sofa is battered and now ...


Ikea''s UK Marketing Boss On Evolving How It Talks To Customers

Ikea is a brand on the up. Its UK sales increased by 8.9% to £1.72bn in the year to the end of August 2016, with its share of the home furnishings market up 0.5 percentage points to 8.2%. And it is kick-starting 2017 with a new campaign focused on sleep. Created by its agency Mother, the fully ...


Tesco''s Christmas Ad Features A Time-travelling Delivery Van

Tesco teases the launch of its Christmas ad campaign by putting a delivery van on the roof of a house near Manchester. With that in mind, Tesco has kicked off the campaign with some PR activity, teasing its contents by putting a Tesco delivery van wrapped in fairy lights on the roof of a house in Knutsford, near Manchester.


How Audi Is Bringing Creativity To Marketing Effectiveness

That Audi understands marketing effectiveness should come as little surprise. The brand picked up the IPA Effectiveness Grand Prix at last year''s awards for its ''beauty and brains'' strategy, created with BBH, which focused on both the design of its cars and technical innovations, and generated an estimated £1.78bn in incremental value for the brand between 2015 and 2017.


The Seriously Silly Audi Approach To ... - Marketing Week

Audi adapted its latest TV spot by BBH London to create ads for Facebook and Instagram, aiming to convey a serious message about its technology in a fun and engaging context.


John Lewis, Ikea And M&S Top UK Brand Health Rankings

John Lewis has topped YouGov BrandIndex''s brand health rankings in the UK for a second year, leading a top three made up of retail brands that suggests despite the troubles on the high street, consumers still think favourably of the likes of Marks & Spencer, Ikea and Boots.


Why Harrods'' Marketing Boss Doesn''t Believe In Segmentation

Harrods Discount Code November 2019. publishes and verifies up-to-the-minute coupons and deals from Harrods to save you time and money. Save with these tested Harrods coupons valid in November 2019. Enjoy up to 70% off with our current awesome deals online today.


Marketing 3.0: How L''Oreal Is Embracing New Marketing Codes

New marketing codes. L''Oreal is the world''s largest cosmetics company. However, with digital lowering the barriers of entry to the market, a number of new players have been able to enter the beauty space, making it a very different field to play in compared with 10 to 15 years ago.


The Marketing Week Christmas Advertising Blog 2019

Welcome to the Marketing Week Christmas advertising blog! A chance for the team to cram all the latest festive advertising news into one place.


Casio Appoints New Head Of UK Marketing For Watches ...

Casio, the Japanese electronics and computer group, has appointed a new head of UK marketing for watches following the departure of Kevin Rogers. Michael Williamson takes up the position - he was previously group product manager for Casio's watch and musical instrument ranges. Rogers has left to join Red Letter Days, an incentive company.


Forever 21 Will Be Forever Successful - Marketing Week

Much to my own personal excitement, US fashion chain Forever 21 has opened its first stores in the UK. It's the second major US chain to land on UK shores this year, following electricals chain Best Buy, which opened in the summer. The first Forever 21 store, which opened in Birmingham, on Friday (12 November), [a€]


Cadbury Marketing Strategy | Marketing Week

Cadbury has invested in product innovations and core lines, helping it raise sales, awareness and purchase intent and earning it a shortlisting for Marketing a€


Taco Bell To Take Bigger Bite Of UK Market With High ...

Customers want choice, and Taco Bell brings something different to the High Street, as well as customers' taste buds, creating an experience and relationship that goes beyond food." The chain's international expansion chimes with the promotion of Taco Bell's former marketing chief Brian Niccol to chief executive at the beginning of 2015.


Toy Giant Aims To Bring Personality Into Play - Marketing Week

How the marketing strategy for Thomas will change now that it belongs to Mattel is still under discussion, but Watson believes the acquisition fits in well with the company's new concept advertising strategy and growing toy experiences through content. She notes: "It's not just about the toy but the brand experience.


Mattel's Marketing Boss On Giving Barbie A Timely Makeover

Mattel's marketing boss on giving Barbie a timely makeover Ahead of Barbie's 60th birthday, Mattel's chief operating officer Richard Dickson is rejuvenating the iconic doll brand to build a movement empowering the next generation of women.


A Marketer's Essential Guide To The Rugby World Cup ...

If the Rugby World Cup is a less compelling marketing opportunity than its football equivalent, you wouldn't know it from talking to Nic Fletcher, head of marketing at English rugby's governing body the Rugby Football Union (RFU).


Hotel Chocolat On Its Mission To 'democratise Chocolate'

The growth strategy is focused on the democratisation of chocolate, says Thirlwell, taking Hotel Chocolat nationwide from train station locations to regional flagships and smaller stores. "With my business head on I don't want to do something that might be just a tiny business that operates from a store in Belgravia.


Asda Plots International Growth For George - Marketing Week

Asda is extending its online fashion brand into 24 countries as part of efforts to grow its general merchandise business, as it reveals a slowdown in sales a€


Iceland Partners With Disney For Frozen-inspired Christmas ...

Iceland is hoping to bring some "warmth and magic" to the frozen food category this Christmas with the help of Elsa, Anna, Kristoff, Olaf and Sven, the animated stars of Frozen 2 and the retailer's festive ad campaign. The collaboration with Disney - which has been in the pipeline since the ...


Premier Inn TV Campaign Targets Leisure Market - Marketing ...

All communication will highlight Premier Inn's value room offer where guests can book rooms sleeping up to a family of four for just A£29 per room per night. Rival chain Travelodge has just launched a campaign focused on a group of cuddly toys branded "Mr Sleep and the Z squad" and the strapline "Sleep Tight". The campaign embraces ...


Premier Inn Aims To Shake Up Hotel Advertising - Marketing ...

The ad, devised by Rainey Kelly Campbell Roalfe/Y&R, shows Henry in the Premier Inn bed in a variety of outside locations extolling the virtues of a Premier Inn's offering. There will not be a specific price message in the TV ad but the "Good Night Guarantee" remains as part of the ad and a key component of Premier Inn's value proposition.

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